1. Discuss how firms need to modify their business models to reach customers


1. Discuss how firms need to modify their business models to reach customers at the base-of-the-pyramid
2. Discuss what kind of considerations a firm should have when deciding upon which type of entry mode to adopt for entering emerging markets
3. Discuss the main kinds of risks that firms generally face when operating on emerging markets, and which measures they can take to mitigate these risks


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