After reviewing this module’s resources, compare and contrast Rory Sutherland’s


After reviewing this module’s resources, compare and contrast Rory Sutherland’s concept of “frame of reference” marketing to that of expensive and magnificent solutions. Assess the ideal of branding and rebranding through “positioning” and “frame of reference.”
https://www.huffpost.com/entry/informative-interesting-r_b_4914330


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