Instructions: Chapter 12 Use Textbook (attached in file!) Think of two products


Instructions: Chapter 12 Use Textbook (attached in file!)
Think of two products that you purchased differently, and review your decision process.
1. Why did you need or want the product?
2.How did the product’s marketing influence your purchase decision?
3.How did you investigate the product before making your purchase decision?
4.Did you experience cognitive dissonance after your decision?
5.Are there any “large/expensive” products that you are going to purchase in the near future?
6. How will you make your purchase decision? How are counterfeit luxury brands affecting the luxury market in this economy?
ALSO:
NEEDS TO:
USE textbook provided in attached file when needed for any questions.
NEEDS TO:
Consistently posts topics related to assigned topic, responding to each question; demonstrates considerable knowledge of text reading without parroting the test, and cites several credible references required by the question (website, or other credible / scholarly references); expresses opinions and ideas in a clear and concise manner with obvious connection to topic.
NEEDS TO:
Interprets topic in accurate and insightful ways. Uses information thoughtfully, in a ways that are factually relevant and accurate; postings shows analysis, might offer alternatives or creative viewpoints based on concrete evidence.


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