Marketing plan is for a credit repair company. Content: Your plan should include


Marketing plan is for a credit repair company.
Content: Your plan should include the following sections:
Mission Statement
SWOT analysis
Target Market analysis
Marketing Strategy
Product
Price
Place
Promotions
Research
At the top of this memo is a detailed worksheet regarding the Marketing Plan contents
How long should it be: There is no set length. The plan must cover all the elements thoroughly. Write to explain and give detail, not to fill space!
Do we need to use photos? are not required, but are encouraged if they clarify your plan concepts
What kind of research is do I need: That depends a great deal on your marketing plan topic. You can use primary and secondary research.
However, your plan needs to contain your ideas, not be a report on what someone else is doing. Because of the complexity of a marketing plan for a large, regional or national company, I suggest your marketing plan be for a local company in Waco, TX. ALSO, your plan must be legal, realistic and viable. The sample I’ve provided is for a mythical product.


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