This case looks deceptively simple; it is not. A careful reading will uncover conflicts
between staff members and Wendy that occur before Fred Wu arrives. Do not ignore
this information. There is one obvious problem between Wendy and Fred but there is
more to the case. Be careful to form a thorough situation analysis. Covering only the
one obvious problem will result in a incomplete analysis. Refer to the lecture note: The
Diagnostic Process of Case Analysis and Guidelines for Posting to the Discussion
Board for Presenters.
General Guidelines
Please write this from a neutral, third person point of view.  This assignment should be completed in teams of 3-4 people, either selfselected or assigned by the instructor.
 It should be approximately 2500 words in length.
 Please use 12-point font, 1.5 line spacing and one-inch margins.
 Do not use a condensed font.
 Include a title page with: Assignment name, due date, your names, and an
Executive Summary, (follow guidelines below for executive summary). This
page will not be included in the word count.
 Make sure all group members agree on the final version and have one person
submit the paper using the drop box provided on your group page in
 Citations should follow APA format and should be from course materials
covered to date.
 Do not exceed the number of citations requested or include citations where not
 Do not drop a citation into your text without discussing its meaning and how it
applies to your discussion.
 Do not use source materials from outside the course.
 Include a reference page/bibliography at the end of the paper that lists your
sources, (not included in word count).
 Use an expository writing style with full paragraphs. Outlines or bullets are not
acceptable, except for in the implementation section, or if you choose when
listing the pros and cons in the alternative solutions section.
 See the optional Team Member Evaluation form on this week’s course page,
Week 5 for information and instructions.
Similar to our weekly assignments, each section should have its own heading as noted.
Write this analysis from your point of view:
Executive Summary
Put this on the Title Page. (Write it after you complete the rest of the paper). This
should be small, succinct paragraph that summarizes your analysis: situation, problem,
recommended solution. This is your 20 second synopsis of the case. Details should be
left out of the summary. A strong summary sets the tone and is the first impression
Situation Analysis
Begin with a brief introduction to the company, their history and what they do. Include a
brief discussion about any changes that have occurred, internally and externally that
have produced changes in the organization. Describe the actions the company has
taken to mitigate the effects of some of these changes. This will set some context for
the rest of the information in this section. Remember be selective about what you
include, do not relay every detail in the case.
Introduce Wendy and give some background information about her and how she
arrived in her current position. Describe what she is doing in her new role, how she is
doing and how her staff is responding. Then include a discussion about Fred Wu, his
arrival and performance in the organization. Include how the situation is left between
them after his review. This should lead into the problem analysis section where more
specific details can be included. This situation analysis is critical to setting up your
diagnosis of the problem in the next section. It should work as a foundation for the rest
of the analysis by explaining what is happening in the case and pointing to the problem.
Problem Analysis/Diagnosis
Drawing from the data from the situation analysis, explain the problem/s in more detail.
Identify and discuss the causes of the problem and symptoms related to the problem if
you can. (See the lecture note on the Diagnostic Process for examples). Identify and
discuss consequences that are related to the problem, if a solution is not implemented.
Avoid general statements that do not include supporting facts by giving details and/or
examples from the case.
Support your discussion of the problem/s with one (1) concept from the course
materials, fully discussed and cited. Do not exceed the one required citation in this
section. If you have more than one problem, choose one problem and apply a citation
to it or if possible (not required), choose a citation that can be applied to all of the
problems included.
End this section with a recap/problem statement that answers what you will work on
solving in the alternate solutions section. This will serve to clarify and anchor the
problem/s that will be addressed in the Alternative Solutions. Do not skip this step.
Alternative Solutions
Develop three (3) viable solutions, ordered 1, 2, and 3 with the following information for
each: Name the solution; discuss what the solution entails in enough detail to show its
viability. Under each solution list its pros and cons (note plural). Make sure that each
solution matches the problem as you have stated it in the problem section above.
If you have identified more than one problem, you will need to develop a set of 3
solutions to match each problem, unless you are able to present them logically,
Each solution should be good enough to stand on its own and work to mitigate the
problem. This section is meant to lay out the details for each alternative solution with
pros and cons in order to assess each and make a recommendation. Be careful to give
your full effort to each. Do not favor one solution over another or discuss why one is a
good idea; that should be reserved for the recommendation and the solution you
choose. One way to look at this, is that this section focuses on what is being proposed
to solve the problem vs. why it is being chosen or how it will be implemented in the
next sections.
Recommended Solution
Choose the solution you think will work best and develop an argument to support your
choice. Do not include a discussion comparing the alternative solutions; keep in mind
that each should be viable enough to stand on its own and solve the problem. You
should be able to find justification for choosing this solution from your pros and cons in
the alternative solutions section. These can be used to form the basis of why the
solution will work and you should expound on these concepts to help build your case
for the chosen solution/s. Support your discussion of why this is the best choice with
two (2) concepts from the course materials, using APA format and explaining each
Do not exceed 2 citations regardless of the number of recommendations included in
your analysis. You have more than one problem and hence more than one set of
alternative solutions, and more than one recommendation.
As noted in the alternative solutions instructions, the recommendation focuses on why
this is the best choice.
This section should focus on how the solution will be implemented. Students sometime
confuse this with what the solution entails that should be in the alternative solutions
section. If you find at the end of the analysis, you have new ideas about what the
solution entails, do not include them in this section. Instead, go back to the alternative
solution section and add this new information to strengthen what each entails. This
section should be used to lay out the basic plans to how the solution will be
implemented in either a list of actions steps, a time line or both. It answers the question
of how. (Bullet points or an outline format are acceptable in this section)

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