the past two modules, you have explored the fundamentals of global business,
such as key drivers for expansion of domestic business and cultural
considerations. In this milestone, you will complete the first part of your
course project by explaining what you have learned about global business thus
a business analyst working at a small domestic organization that produces
high-quality cell phone cases. Your organization has begun to see its sales
flatten in the domestic market. While the organization is not losing money,
leadership would like to explore options to continue to grow. One option that
leadership has noticed competitors attempting is entering international
have been asked to examine the benefits, drawbacks, and key considerations for
your organization to enter one of the global markets below, and to summarize
your findings in a business brief for leadership.
one of the following international markets to use for your course project:
would like to use another country for your course project, please reach out to
milestone, you will complete Section One of the Business Brief Template (located
in the Guidelines for Submission section of this document).
for Global Entry: Develop the first section of the Business Brief Template that
explains the purpose of global expansion, business impacts of global business,
societal impacts of global business, and cultural considerations using evidence
from course and outside resources to support your explanations. Make sure to
use evidence from course resources to support your responses.
you must address the following rubric criteria:
Selection: State the country you have selected to use for your course project.
of Global Expansion: Explain key benefits of successful global expansion for
Impacts of Global Business: Explain how global expansion of a domestic
organization can impact business operations such as strategic planning,
marketing, supply-chain management, human resources, and so on.
Impacts of Global Business: Explain how the global expansion of organizations
has impacted society, citing specific examples regarding culture,
transportation, employment, infrastructure, and environmental climate.
Considerations for Global Business: Explain the importance of researching the
culture of a potential global market prior to market entry, as well as key
cultural considerations to explore to inform expansion decisions.
Overview Over the past two modules, you have explored the fundamentals of global