Part 1: Identify distinct groups of possible customers. ALL PLANS should include


Part 1: Identify distinct groups of possible customers. ALL PLANS should include at least one B2B and one B2C. Maximum # of segments is 5.
Part 2: Section 8.2 – Distributors, Retailers or Direct to Consumer
Think of this section as everything needed to
DELIVER
the concept.

Why is this the best distribution channel for the target market? The best marketing plans will mention at least one alternative channel considered…and then explain why the channel proposed is the best given the target market. Provide data to support the selection of the distribution channel.

If selling direct to consumers, what additional partners are necessary to do so (website developers, shipping partners)? Which partners are best? Explain.

If the channel involves retailers, what is the BEST retail option? Explain why this retailer is better than other options.
(same questions for a channel which requires distributors)

Will you need a sales force? What training is necessary? What is the best way to organize the sales force (geography,
“type of customer”, etc.)?


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