Purpose: Most debates in society involve some aspect of ethics. A simple definit


Purpose: Most debates in society involve some aspect of ethics. A simple definition of ethics that applies to our debate is “Moral principles that govern a person’s behavior or the conducting of an activity.” All of the topics for this class have an ethical question at their heart. This activity will help you identify ethical issues in your topic by considering eight key ethical questions. Considering these questions will help you make persuasive arguments on the ethics of your topic. You will find ethical arguments in most of your college coursework, in work, and in life.
Task:
Step 1. Watch the video https://youtu.be/e72iASGLVfA?t=248 (the link purposefully begins the video at 4:08 seconds). Consider which of these eight questions best applies to your subject.
Step 2. In a 300-word (min) paragraph, explain which ethical questions in the video apply to your topic and why? Which is the most paramount question to your debate? Does more than one question apply? Explain how these terms may help you in making a persuasive argument in your paper.
The topic: Prescription Drug Ads: Disease or Cure?
Perhaps many of you are too young to remember, but there was a time when it was illegal to advertise prescription drugs on television, and when it was made legal, you could not, at first, say what the drugs did, leading to bizarre commercials for drugs whose purpose remained a mystery unless you “asked your doctor.” In America, at times we have decided as a society that it is in the public’s best interest to ban advertising for some products, like the ban on television ads for tobacco. But has the legalization of prescription drugs ads been a positive or a negative thing for our society? By being able to advertise directly to consumers, do these ads encourage drug companies to create conditions that weren’t previously thought of as sickness? Might people demand prescription drugs they really don’t need, and could doctors be influenced by the demands of their patients? Or do prescription drug ads serve a useful function in our society, letting people know about new choices and possibly encourage the under-treated to seek treatment for their medical conditions? What would you prescribe?
Birkner, C. (2016, Mar 28). Rewriting the scrip. Adweek, 57, 15-18. https://www.proquest.com/magazines/rewriting-scrip/docview/1781525988/se-2?accountid=25320 Morreim, E.H. (2001, January 1). Prescribing under the influence. Santa Clara University. https://www.scu.edu/ethics/focus-areas/bioethics/resources/prescribing-under-the-influence/
Moynihan, R., & Cassels, A. (2005). A Disease for Every Pill. Nation, 281(12), 22–25. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=aph&AN=18417661&site=ehost-live&custid=natuniv The other drug war. (2003, June 19). Public Broadcasting Service. http://www.pbs.org/wgbh/pages/frontline/shows/other/interviews/taurel.html Scott, D. (2015, December 11). The untold story of TV’s first prescription drug ad. Stat News. https://www.statnews.com/2015/12/11/untold-story-tvs-first-prescription-drug-ad/ Xie, Y. and Krishnamurthi, L. (2011, March 2). Talk to your doctor about… Kellogg Insight. https://insight.kellogg.northwestern.edu/article/talk_to_your_doctor_about


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